Kaelyn M Ahola
Logo
Colors
Let's talk about the Branding.
What are the 3 stretigic question syou need to answer before the "fun stuff" gets going?
1. Brand Story
"What's you story?" What may come across as the cringe worthy line from a 90's from com love interest, is actually a great place to start when beginning to think about Branding.
Who are you? Who is your company? What do you matter in the market place? What makes you a unique voice in the crowd.
Graphics
2. Brand Voice
Who is your audience and how do you want them to feel? Target demographics can be a very big source of knowledge to influence the outcomes of a project. It's easy to get wrapped up in the colors and fonts, but whom should we attract and how do you want them to feel?
Fonts
3. Visual Identity
What do you want people to do before they leave? No matter if we are creating something for social media, websites, or in-store, there should always be an actionable outcome you want clients or potential clients to do. Go to a website with more information? Sign up for a newsletter? Give them the resources to do what you need them to!
